This is a limited-edition Evian bottle designed by Paul Smith for the French water maker (distributer?), Evian. It was used to promote the water by attracting attention to the beautiful bottle. I saw the bottle on the following website: http://www.highsnobiety.com/news/2009/09/22/paul-smith-for-evian/ According to the website, Evian has commissioned several designers to design limited-editions of their bottles. Paul Smith is the second designer. The design features the actual signature of the designer and uses his signature colors.
The typography for the logo is red and in Evian’s typical font – san-serif, lower-case - simple and corporate. The signature is the designer’s hand – smaller in size and black in color. It adds interest to the Evian logo.
I was attracted to the weightless appearance of the bottle – translucent bottle, crisp clear water, rings of color rising to the top, the colorful bottle tops which match the colorful rings. It looks so refreshing and appealing. It must be just delicious and thirst-quenching. I’m not at all affected by advertising… Tee Hee.
In my opinion, the bottles are really works of art. As I said, it looks simple, clean, refreshing. I love the way the colored bands appear to overlap and can be seen through the glass as they circle the back. The shape of the bottle is luscious, smooth and curvy. And the way it is topped off with the colored bottle cap that matches one of the bands on the bottle. The colors are also just gorgeous and highlight the neck of the bottle.
Now more on rhythm and line… As I said, the shape of the bottle, the way the bands move up the neck, the colors, the lovely bottle tops all contribute to the visual rhythm, the lightness of the bottles. The bands are not equally spaced so they create a dynamic, spiraling effect – like the water is going to jump right out of the bottle. The repetition of colors and decreasing sizes of the bands also creates a sense of motion and movement toward the top of the bottle. The way the bottles are presented in the photograph creates a curved line from the bottom left to the top right, the bottles get smaller as they move along the line, and they also tilt toward the right reinforcing the dynamic nature of the composition. The tilt makes it look like someone may be getting ready to take a drink. Very appealing advertisement!
The lines on these bottles are so playful! The colors are bright and bold yet very light. I think the lines being stacked rings would have made the mood of these bottles too serious and heavy looking.
ReplyDeleteI do find this photo very interesting. It feels like a Mondrian painting from the 1920's when that grid-based abstract style was coming out. The only thing missing is the primary colors common for this style. I like the silhouette figure and chair on the lift that competes with the large heavy lines creating movement in the piece. Then there are the alternating grid of the floor tiles that creates movement, contrast and rhythm. There is a minor grid along each side, creating balance for this piece, moving from light on top to dark on the bottom. All the lines and different grids crates a lot of movement and rhythm but, it is the minor side grids that forms a nice stabilizing effect for the design.
ReplyDeleteI love that the lines are utilized so well in this image. I also like the detail around the neck of the bottle and the different colors of each cap.
ReplyDeleteThe lines on the bottles give off a very fun and active feel. The organization of the bottles give off to me as a fun and active with potential motion. This is a very interesting image and clever design.
ReplyDeleteI love the pop color on caps and the lines on the bottles. The shape of the bottle is unique, since it has long thin upper side, the colored rings stand out well. How the bolles set up reminds of me the design excersize of balance,"increase". This is very succesful ad because it makes me want to try them out.
ReplyDeleteI notice that the bottles are equal distance apart from each other. It seems that the bottles distance and the placement of these bottles form a pattern, which also involves continuity from left to right of the image. I see more rhythm involved in the color stripes around the bottles which gives more colorful meaning to the image and makes our eyes want to observe the image;colors get you eye attention more. The bottles create a curvy look which its good, it gives us the sense of motion,......which relates to a constant rhythm in the image. The colorful curvy lines give this image more energy and a better look, which makes us feel more rhythm when we observe every element in the image. The curvy lines add a nice decoration to the bottle, creating texture and repetition that only increases rhythm. great image, its very calm and very clean,..and simple. Great image!!
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